ABOUT THE CAMPAIGN

LAUNCHED PUBLICLY IN 2019, the Powered by Purpose campaign embodies Darden’s ethos of empowering individuals, not just teaching business. We champion individuals as the sparks of innovation and success in the business world. The campaign aims to create an environment where individuals can grow, network and thrive. It places human needs at the forefront, especially during challenging times such as the COVID-19 pandemic. Importantly, it seeks to cultivate an inclusive global community, recognizing the value of diverse perspectives in business.

IN 2023, THE CAMPAIGN achieved its first milestone two years ahead of the 30 June 2025 deadline, raising an unprecedented $406 million. This impressive achievement reflects the enduring commitment of the Darden community. With the inclusion of matching funds and those held outside of Darden, the total impact of the campaign stands at $505 million. What’s truly remarkable is the strong engagement from our alumni network: an astounding 70 percent of alumni actively participated in this transformative initiative. This deep-seated connection and active participation underscore the lasting bond our graduates share with Darden and each other.

Whether establishing a named fund, leaving a legacy with a planned gift or making an immediate impact with a Darden Annual Fund donation, every gift makes a difference in the campaign.

We host events across the globe. Attending an event or opening your home or office for the Darden community provides immeasurable support and outreach of the campaign and its priorities.

While Darden reunions bring together classmates, faculty and friends on Grounds, they also elevate philanthropy to the School. Reunions and their key volunteers drive progress across Darden’s campaign priorities.

The Darden community is defined by active alumni, faculty, parents, friends and students. Stay connected to the School by providing up-to-date mailing and contact information in the alumni directory.